Talking About Stuff, with Mike and Christiana

Actually, that should be LEGO® Bricks and Toys Edition, they apparently also want it to be capitalized.

Actually, what Lego is afraid of is that their trademark LEGO will become generic. This has happened to other famous brand names and once the trademark becomes generic, anyone may use it. The most famous example is aspirin, which was ruled to be generic years ago. Once the trademark becomes the descriptive word for the product, then it is per se generic. Another example, WONDER bread, would you ask a person for a piece of wonder or would you ask for a piece of bread? LEGO is not the only company actively fighting against the genericide of the trademarks. XEROX, OREO, and others post similar disclaimers on their websites. Oh, by the way, when referring to a trademark, it is normally proper to identify it as such by using all caps. SEE YA!